Why Segmentation Matters
When schools fail to distinguish between leads and contacts, they risk sending generic communications that don’t resonate with either group. A one-size-fits-all approach leads to missed opportunities, wasted effort, and lower enrolment conversions. By segmenting leads and contacts, schools can:
- Personalise Communication: Leads need nurturing with informative content that builds trust, such as school values, testimonials, and event invitations. Contacts need more direct communication, including reminders about next steps and application deadlines.
- Improve Engagement: A family that has merely downloaded a brochure doesn’t need the same level of detail as someone who has attended an open day. Sending the right message at the right time increases engagement and builds stronger relationships.
- Focus on Strategy: Enrolment teams can prioritise their efforts by identifying high-intent families who need more personalised follow-ups, while automating touchpoints for early-stage leads.
How EnrolHQ Helps Schools Manage Leads and Contacts
EnrolHQ simplifies the enrolment pipeline by making it easy to track and segment prospective families. Schools can:
- Automatically categorise leads and contacts based on their interactions
- Send targeted emails and SMS campaigns to nurture leads and convert them into contacts
- Identify high-intent families and focus resources on the most engaged prospects
By using EnrolHQ, schools move beyond generic follow-ups and instead create high-impact, personalised engagement that increases enrolment success.
Are You Using Leads and Contacts Effectively?
If your school isn’t actively distinguishing between leads and contacts, you may be missing out on a key opportunity to refine your enrolment strategy. Take a step back and ask: Are you personalising communication? Are you nurturing leads appropriately? Are you giving contacts the attention they need?
With the right approach—and the right tools—your school can optimise its enrolment process and ensure every prospective family receives the right message at the right time.
